Dean joined Copperfield in the summer of 2015, after leaving his City desk job of 15 years. Having always been involved in the family business, he often worked in the shop during school holidays. From the start, Dean faced significant challenges, including relocating the shop, expanding the alterations service, and introducing a Made-to-Measure offering.
Learning from the best—his father—Dean has developed his own approach and has even earned a loyal client base, some of whom transitioned from Chris to him.
Copperfield has grown into a bustling shop with clients from around the world. With increasingly individualised customer demands, organisation is key. That's why you’ll often find Dean behind the counter, diary and laptop open, keeping everything running smoothly.